Google Introduces 'Multisearch' Feature- A new way to Search with Text & Images

Google introduced a new AI-powered feature "Multisearch" allows you to refine your searches by combining words and images at the same time.
Google introduces 'Multisearch' feature

Google Multisearch

Search Giant Google introduced a new feature called "Multisearch" to its search engine that allows you to refine your searches by combining words and images at the same time to find the most relevant results. It is an AI-powered feature that will help you create more personalized search queries. You can now use the multi-search in Google lens and use images and text to search at the same time.

Currently, this feature is available as a beta feature in English in the US,  with this Multisearch, you can find precisely the subject that interests you, even if you have forgotten the name, and help them with their visual needs, including style and home decor questions. 

How to use Google Multisearch feature?

If you're currently in the US, you can find the latest Multisearch feature right in your mobile app,

Simply open up the Google app on Android or iOS > Tap on the Lens camera icon > select an image you want to search for, and the relevant keywords > Then, swipe up and tap the "+ Add to your search" button to add text > This would let you type words into the search tool.

You don’t need a separate app for using the Google multi-search feature. It is embedded in the Google app to minimize confusion. To use the latest Google Multisearch feature;

  1. Open up the Google app on Android or iOS.
  2. Tap on the Lens camera icon.
  3. select an image you want to search for and the relevant keywords.
  4. Swipe up and tap the "+ Add to your search" button to add text.
  5. This would let you type words into the search tool.

How does the Google Multisearch feature work?

For example, if a user wants to search for different colors for an outfit they found on the internet, they just need to save the image of the garment, access it through Google Lens, and type any desired filter — such as “green” — into the Add to Search field.

To explain how its update works, the Mountain View company took concrete examples. Let's say you take a picture of an orange dress and use Lens to find the same model on the web. The application will offer you, as a base, the same orange dress. With Multisearch, you can specify that you are looking for the same one, but in green. The AI ​​will therefore offer you suitable results. An ideal solution for shopaholics.

You take a picture of a table you like and you can ask Lens to find a matching coffee table. Even more, if the user takes a picture of a plant, he only has to type “instruction for maintenance” in Lens in order to have all the advice adapted to keep his plant alive. 

These are just examples from Google, but you can imagine thousands of other ways to use this Multisearch.

Google in a blog post, "All this is made possible by our latest advancements in Artificial Intelligence, which is making it easier to understand the world around you in more natural and intuitive ways," 

"We're also exploring ways in which this feature might be enhanced by MUM -- our latest AI model in Search -- to improve results for all the questions you could imagine asking," the company added.

A discreet change to Google Lens that could take the app from a friendly gadget to a must-have. The company is betting a lot on it in the future in order to articulate a good number of uses around it. For the moment, this feature is only available in beta and only English-speaking users can use it. For the rest of the world, we will have to wait a bit. We shouldn't see the color of it for several weeks or even months.


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